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Dan Grijzenhout, Instructor - How to Boost Your SEO with Social Media

Dan Grijzenhout

Is an online business and marketing Instructor with 9 published books. He has 35 years enterprise systems delivery experience including Internet, mobile/web & telecommunications large projects. He worked for large enterprises like: JP Morgan Chase; Air Canada & WestJet; Gateway; E&J Gallo Wines; TRW; USAF; Blue Cross & Blue Shield; 3M HIS; Nextel; Tong Yang Insurance; MCI; NYPD; and more.

Instructor: Dan Grijzenhout

Learn How to Use Social Media to Improve Site Visibility and Build Backlinks

  • Learn how to use social media to improve site visibility, build backlinks, and build sustainable traffic to your website.
  • Instructor has 35 years enterprise systems delivery experience working at large enterprises like JP Morgan Chase; Air Canada; Nextel; and more.

Duration: 3h 03m

Course Description

This online marketing related course centers around strategies you can employ to market your business online utilizing several social media platforms and by creating additional third-party backlinks to help improve your online business presence in the eyes of such search engines as Google and Yahoo-Bing. The course begins by drilling down on the largest social media platform of them all, Facebook, and shows you how to set up Facebook business pages that will help promote your business and build strong backlinks to online assets of yours that get people positioned to buy from you online. I devote an entire section of the course to Facebook due to its global position and massive reach to consumers so be sure to go through these lectures in detail. The second module in the course discusses a myriad of strategies you can employ online to build a greater online presence and build sustainable traffic to your website or other landing pages that you wish potential consumers to reach. The concepts of building online sales funnels are explored and related strategies such as e-mail marketing, conducting webinars, writing articles and more are discussed. Both active and passive marketing strategies are drilled down upon in this module. The third and final module in the course is reserved to bring to you strategies you can employ on other significant social media platforms that are worthy of pursuit – both for online visibility purposes and for the building of even more quality back links to your website. Herein I discuss such sites as YouTube, Pinterest, Amazon and Good Reads.

What am I going to get from this course?

Learn how to use social media to improve site visibility and build backlinks

Prerequisites and Target Audience

What will students need to know or do before starting this course?

This course is deisgned for beginners, no prerequisites.

Who should take this course? Who should not?

Anyone interested in digital marketing should take this course.


Module 1: Unleash the Organic Power of Facebook - Business Marketing

Lecture 1 Online Marketing - Leveraging the Organic Power of Facebook

This video lecture summarizes the tips studied throughout this course.  It overviews the useful online marketing strategies and tips learned to help the student keep in mind the lessons learned so they can use Facebook  effectively to improve sales and traffic to their websites through the use of the provided features and capabilities. These tips will help the student to build more traffic and build greater brand awareness to their business.

Lecture 2 Setting Up Your Facebook Business Page

Walks you through the steps in creating a business page on Facebook and discusses some strategies to setting them up.

Lecture 3 Setting Up Your Facebook Tabs

Walks the student through setting up the Notes, Services and Shop tabs on a Facebook page.

Lecture 4 Creating Services on Facebook

Although not mandatory to setup, this one is a good idea for most businesses as it gives you an opportunity to "Showcase" services you are willing to provide to others viewing your business page.  Not only can it get you Freelance work, but it is another avenue for getting people to go to your business website where you can sell products to them and capture their e-mail addresses.

Lecture 5 Creating Your Facebook Shop and First Product

This is an important lecture to watch.  It discusses how to setup products you wish to sell on Facebook and strategies to employ in their setup.

Lecture 6 Drive Traffic to Your Website Using Facebook Notes

This is one of my favorite Facebook strategies.  Facebook has a very polished user interface for creating notes and it is a great way to build in links from these notes back to your websites and places you sell from.  Not to mention, you build trust with your potential customers by providing them with this additional content and notes are easy to share as posts on other business pages that you have "Liked as a Business Page".  Use notes to post to Facebook groups you have joined as well. - and remember to use hashtags!

Lecture 7 Creating Like as Your Page Backlinks

One of the key strategies to employ in this entire course.  A must for getting the word out about your business page and a must for getting in front of your target markets on Facebook.  Don't miss this lecture!

Lecture 8 Posting to Groups on Facebook

A great way to get organic traffic to both your Facebook Business Page and to your web or blog site is to join and post to "targeted" Facebook Groups.  This lecture shows you how to get this done.

Lecture 9 Uploading Your First Promotional Video

Facebook loves sharing videos that you upload directly.  Get some on your business page if you can - both to help promote your business and products and to get others aware of your page as Facebook shares it.  And don't forget to use Hashtags!

Module 2: Building Successful Online Sales Funnels

Lecture 10 Introduction to Sales Funnels

This lecture in addition to teaching the basic concepts of the sales funnel business model, also teaches the realities of how they are physically deployed to generate revenues online today. The conceptual model is simple, but today's physical implementations of it online due to the opportunities or "focal points" you now have available to you to sell on the Internet, distort the conceptual model somewhat. Watch the lecture to fully understand the new business paradigms that are causing new opportunities and changes to the sales funnel model on deployment.

Lecture 11 Using E-Mail as Part of Your Business

This lecture describes the various aspects contained within a messaging platform that you would build for your business and what their purposes would be. This includes sending e-mails, tracking opens and other relating message distribution statistics, managing messaging campaigns, and companies that should be looked at if you are looking to build in a messaging platform for your business.

Lecture 12 Online Messages You Should Create

This lecture lists a number of automated business e-mails/messages that you should create and make part of your auto-responder system.

Lecture 13 The Art of Using Auto-Responders

Auto-Responders are critical for a successful business. Without them, you just won't have enough time in the day to get out the full range of correspondence you should be issuing to customers and potential customers so as to keep them happy and comfortable with their relationship with you. Auto-responders will help to ensure that correspondence gets out when it should and that your followers are regularly hearing from you so as to keep you in mind - which helps you to eventually sell products and services to them. Don't miss this one!

Lecture 14 Building E-Mail Subscriber Lists

This is a very important lecture to get through. It provides the viewer with a large list of methods by which you can rapidly grow your e-mail subscribers. There are many ways to get subscribers online to become potential customers of your business and this lecture discusses some very good strategies in this regard that you can employ.

Lecture 15 Using Audio Podcasts as a Lead Generation Tool

This is a very important lecture to get through. It provides the viewer with a large list of methods by which you can rapidly grow your e-mail subscribers. There are many ways to get subscribers online to become potential customers of your business and this lecture discusses some very good strategies in this regard that you can employ.

Lecture 16 CRM and Your Home Based Business

Customer retention is what it is all about. Learn how even you as a home based business can implement solid Customer Relationship Management techniques and strategies to maximize the retention of your viewers and followers so that when they are ready to buy something, they will still be there waiting to buy from you!

Lecture 17 Using Webinars to Generate Sales

Webinars are a great way to bring people together and to generate sales of your products and services. View this video to learn which vendors provide the best Webinar products and also to get ideas as to how to find and attract participants to webinars you want to run.

Lecture 18 Paying for Website and Blog Traffic

This lecture first asks the question "Is paying for traffic the right move for your business? It discusses this at some length giving you thoughts to ponder as you decide whether or not to spend money on website and blog site promotion. Then, the lecture moves on to discuss good options for you under the assumption that this is an important thing to do in your situation. The lecture is important to view for both reasons. One to help you decide on whether or not to do it, and secondly, if doing it, how to spend your money wisely.

Lecture 19 Using Lead Capture Points as Part of Your Sales Funnel

Many have heard about using Lead Capture pages to obtain e-mail subscribers. This lecture goes beyond that to provide actual tips and strategies for their effective use.

Lecture 20 Thoughts on Publishing Articles

Publishing articles that you write online can have several benefits to you. First, it gains you recognition and exposure as a writer. Then, as your articles get distributed and posted by news and other agencies online, it gets you back links to your web and/or blog site. As people read your articles, they may even contact you to do some contract work for them as well. Lastly and not to be forgotten, you can use your written articles as a springboard to writing a book or E-book. This gives you even more back links, further improves your credibility as an author and provides you with another revenue source online.

Lecture 21 The Subscription Opportunity

A good way to stabilize your baseline monthly income is through the use of a subscription model. This is also a great way to gain long-term customers and increase monthly online incomes. View this lecture to see if this strategy could work for your business as well.

Lecture 22 Once They Have Purchased, What Do We Do?

This lecture describes things you can do to keep your customer close to you after the sale in the hope that they will purchase from you again or become evangelists for the the products and services you sell - to bring even more customers your way.

Module 3: Advertising at Other Social Media Sites

Lecture 23 Online Marketing Overview - A Checklist of Ideas

This lecture provides a useful checklist of book promotion ideas.  Go through the list and make use of the ideas in it - they will help your product or book sell!

Lecture 24 YouTube Content Creation - Where do You Make the Money?

YouTube in and of itself does not earn you any money - they do not send you any payments at all as you put content on their platform. However, indirectly, you can make a lot of money online because of this content. This lecture discusses where and how YouTube videos can actually lead you to receive significant online incomes.

Lecture 25 Advertising on YouTube

YouTube has become a great and economical advertising tool for corporations through to an individual's home business. Not using YouTube to do some of your advertising is often a large mistake - there are lots of worse ways to spend your advertising dollar!

Lecture 26 Amazon Affiliate Revenue Earning Tip

This short video contains a tip that will, with very little effort on your part, start earning you additional income from your online business - so be sure to check it out.

Lecture 27 Tips to Increasing Your YouTube Video Views

You have started putting content out on YouTube now you are trying to get people interested in seeing it. This lecture provides you with a number of hints and tricks that you can utilize to get your content found and viewed.

Lecture 28 My Top 10 Affiliate Marketing Website Bulletin Boards

This lecture provides the viewer with my top 10 list of "Affiliate Marketing Bulletin Board" websites/partners.  I  also briefly discuss why each has made my top 10 list.

Lecture 29 An Overview to Publishing Online

This lecture discusses book sizing and where certain lengths do best.  For example, e-book optimized lengths, when to split a book into two or three segments due to excessive lengths, how long it should be to be printed as a physical book, etc.

Lecture 30 Promoting Your Book or Self-Published Book Online

This lecture provides the viewer with a list of strategies that one can use to promote one's published book or E-book online. You have now written your book. This list of strategies will show you how to get the word out!

Lecture 31 Using Social Media to Market a Book

Starting an online course through an entity such as Udemy will help an author promote a book.  This lecture shows you how this can be a good way to gain additional interest in a published book.

Lecture 32 Amazon Book Promotion Overview

This lecture discusses the ways Amazon assists you in promoting your book online and the types of promotions you can run on their system to help promote your books - from paid promotions through to FREE promotions.

Lecture 33 Publishing a Book on Create Space

CreateSpace is Amazon's "Print on Demand" company.  This lecture shows the student how to get a book uploaded and published on CreateSpace so physical copies can be made and sold to customers.

Lecture 34 How to Use KBoards to Promote a Book or E-Book Published on Amazon

This is an independent website to the Amazon empire but it is the largest "everything Kindle" site on the Internet.  Primarily a series of forums that you can post to, it is an absolutely great place for an author to remain active and promote a book.  Be sure to view this lecture - it is worth money to you.

Lecture 35 How to Use GoodReads to Promote a Book

This lecture provides a drill-down on Goodreads and the benefits it can bring to an author when trying to promote a book.  By the way, Goodreads is owned by Amazon - so you don't want to overlook use of this marketing platform for your book.

Lecture 36 Building Brand Awareness With Pinterest

Get Pinterest working for you - use it to build out awareness for your brand and to market your products, sending people directly to your website to make purchases. Learn how to integrate "Rich Pins" into your website to stand out on Pinterest and build even greater traffic flows to your site. Watch this video to learn how to do it.