Course Description
This course will teach you how to create a marketing strategy including the key components, critical success factors, risks and implementation approaches. You will also learn about decision making tools, frameworks and models.
What am I going to get from this course?
- Key components of a marketing strategy
- Tools and frameworks to aid in the decision making process
- How marketing strategy relates to corporate strategy
- Who should be included in the process
- How to approach and execute the project
- How to measure risk
- How marketing plans are executed
- How to rollout the strategy once approved
- You will have a complete outline for your company at the conclusion
Prerequisites and Target Audience
What will students need to know or do before starting this course?
Nothing is required as a prerequisite
Who should take this course? Who should not?
- First time creating a marketing strategy
- First time being in a marketing team
- Anyone who has acquired a marketing strategy and wants to re-evaluate, or refresh it
- Anyone interested in marketing strategy
Curriculum
Module 1: Introduction to Strategy
Lecture 2
Strategy Primer
Module 2: How, when, where and who
Lecture 3
Establishing your Strategy
Module 3: Decision Making Tools, Models and Frameworks
Lecture 4
Foundational tools
Lecture 6
Competitive analysis tools
Module 4: Components of Your Strategy
Lecture 7
Key Components Part 1
Lecture 8
Key Components Part 2
Lecture 9
Critical Success Factors
Lecture 10
Risk Management
Lecture 11
Strategy versus Execution
